Whole Foods=Whole Paycheck? Not the whole story

The New York Times has a story about how Whole Foods is changing its pricey perception by offering more specials and more store brands.

As someone for whom Whole Foods is my closest grocery store, I can attest to the fact that they do have great specials. I shop there a few times a month and this weekend I bought their 365 brand nonfat yogurt at 59 cents for a 6-ounce cup. Their sales on White Wave Silk soymilk are often better than conventional stores. And of course there was the ginormous bottle of 79-cent spring water that I brought to the baseball game (go Marlins!).

I regularly check the Whole Foods Web site for their weekly specials. Feel free to check 'em out HERE.